Brand Edit
Part branded content, part live event, we partnered with YouTube's number one domino influencer to create a massive installation at Gillette's World Shave Headquarters.
With the goal of illustrating the power in the push of a single finger (or "fingah!" as they say in Southie), we toppled over 50,000 dominos, introducing millions of guys to an entirely new way to buy blades...text message via the push of a finger.