Uploaded by Ben Therrien on 2014-06-28.
Uploaded by Ben Therrien on 2014-06-28.
Clean beach bathroom locations were added and promoted via a "Sit or Squat" mobile app.
In an effort to drive affinity outside of the home, we coordinated a national tour, bringing Charmin to the beaches of America.
As part of the program, we created a series of web teasers designed to drive excitement and awareness for our tour de toilets.