Challenge: With the World Cup taking place x hours ahead in Qatar, soccer fans throughout North America faces a tough decision. Miss out on their beloved team and game or attempt to watch it on delay and risk social media spoilers.
Solution: For the 4 weeks of the World Cup, don’t live on Eastern, Central or Pacific Time…show your true passion and set your clock to World Cup Time.
To bring this notion to life we partnered with Jimmy Kimmel Live to create a piece of content where Guillermo placed World Cup Time wake up calls to lucky fans.