Opportunity: What do you do when the whole world is talking about a banana that sold for 6 million dollars at auction?
Action: You lean into the mischievous heart of your brand, quickly get your own auction up, hijack the conversation and sell a single Cheetos Puff for over $20k.
Output:
Nearly 100 bids.
3000+ plus shares.
94 earned media placements.
1.5 billion earned media impressions across 17 countries.
Zero spent on: media, production, amplification, celebs, influencers or paid support. Just a Cheetos Puff, a piece of duct tape and an idea.