We partnered with designer Christian Cowan to transform Puerto Rico Sunshine into a Fashion Week worthy statement piece.
With Pantone, we made the color official and accessible.
We partnered with local vendors from around the island to create a variety of product in the color of Puerto Rico Sunshine.
Challenge: There are A LOT of places to choose from when planning a Caribbean destination and Puerto Rico was finding itself in a see of sameness.
Insight: The main reason people travel to the Caribbean is for the sunshine, but not all sunshine is the same.
Solution: Harness the islands most alluring asset transform it into a differentiated calling card.
Through a partnership with an atmospheric scientist at the University of Puerto Rico, we identified the exact color/hue of the sun that shines on the island.
Then we took that warm, welcoming color and spun it out into as many unexpected verticals as possible ranging from fashion to food to home decor.