VICE MUNCHIES
BRO BIBLE
SPOON UNIVERSITY
BON APETIT
DELISH
MIC
Tasked with the challenge of igniting excitement for the retail availability of Mac N’ Cheetos, we made the strategic decision to shift the conversation from where to buy them…to how to make them. After all, this would be the first time Chester fanboys and girls would be able to make Mac N’ Cheetos at home.
With this in mind, we created a bad ass, Chester infused, beacon of baking goodness (aka a toaster), targeting the most influential media and influencers in the food space.
The result was a wave of social stories and unboxing videos that drove widespread conversation and awareness for retail availab